We start by working with you to understand your business, what’s important to you and your customers, and the objectives your new website needs to achieve. From there, we’ll make an expert recommendation on approach and form a complete statement of work (SOW) for sign-off, with a clear project scope and key deliverables

Once the SOW is signed off, we’ll break down the project tasks in Jira and add you as a guest user, giving you real-time visibility into tasks and progress. Together, we agree and sign-off acceptance criteria for the project, resulting in clear deliverables and a project plan with timelines.

We combine data-led UX and design expertise with proven conversion tactics to produce designs that not only look great, but actually convert and deliver ROI. Our designs are validated by a developer at this stage too to ensure adherence with web best practices from the technical perspective. We’ll regularly share progress and give you opportunities to provide feedback as we work through this stage, so that we can deliver an experience and solution that matches your vision.

With your final sign-off on design, we’ll transition into the build stage, developing your website from the design. We build our solutions adhering to industry best practices for SEO, accessibility, security and scalability. Our websites are built on powerful and intuitive CMS platforms (i.e. WordPress), giving you full autonomy to update and control your website content, with appropriate ‘guard rails’ in place to prevent off-brand pages or unsanctioned content from going live.

We follow a structured process of QA and implementing fixes to ensure the highest level of quality in our solutions. In this stage we’ll conduct testing against the agreed acceptance criteria, as well as general functionality testing and regression testing. Our testing process is conducted across different browsers on real-world devices, in real-world scenarios. This approach ensures compatibility across a diverse range of environments and maximises coverage against market share of end user devices and screen sizes.

We deploy the website to a dedicated test environment for User Acceptance Testing (UAT). This is your chance to explore the site as though it’s live, sharing feedback and requesting any final tweaks or adjustments. We refine the site based on your input so you can confidently move forward knowing it meets your exact needs and expectations.

When you’re satisfied with the website and it’s been signed off from UAT, we’ll schedule a training session to walk you and your team through your new website’s CMS. This will show you how to control your website, update and create content, add new users, and much more. Also, we’ll provide comprehensive documentation to help you manage the site going forward and onboard new members of the team.

Before going live, we’ll work with you to finalise a launch plan that includes SEO and technical best practices (i.e. creating 301 redirects for legacy pages) – so there’s minimal risk of losing existing organic traffic or search rankings. Once a go-live date has been agreed, we use a seamless deployment process – often involving automated pipelines – to launch your new site to production. If you’re using our hosting environment, we ensure proper configuration and monitoring from day one. If you’re not, no worries – we’re happy to work directly with your existing provider and/or IT team to support deploying. Once it’s live, we run a quick smoke test to confirm core functionality, essential user flows, and site performance are all working as intended. The end result is a smooth, low-risk launch, where visitors can experience your new digital platform exactly as intended.

We pride ourselves on being strategic partners for our clients, not just a development house. To this end, our involvement and support doesn’t have to end once the site is live. We offer optional support and maintenance packages for post-launch, under which we’ll monitor the availability and performance of your new site, as well as applying regular security updates. If anything comes up, or you need extra support, you’ll have direct access to your contact here – and you can rest assured that we’re here to help so your website remains a strategic asset, long after launch.